The real cost of per-door pricing

Per-door pricing feels fair at first. You pay for what you use, and when you have a handful of units the bill is small. The trouble is what it does to the incentive: the tool you rely on to grow gets more expensive precisely because you grew.

Your software bill shouldn't scale with your ambition

Every new door you take on is supposed to make your business stronger. When part of that door's margin is automatically owed to your software, software becomes a silent partner in your growth — one that did none of the work.

Flat pricing rewards the behavior you want

Predictable, flat pricing means the hundredth unit costs you nothing more to manage than the tenth. That's the whole point of building leverage: do more without paying more for the privilege.

We think the right number of units to charge per door is zero. Price the platform, not your success.